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Pura Vida Bracelet - Mermaid Heart - Blush
If you looooove the ocean, then you’ll adore our Mermaid Heart Charm Bracelet! This bitty braid design comes in four fresh hues and two metal finishes, with a dainty heart charm featuring an iridescent, scale-like effect.- Heart charm: 12.5mm (H) x...
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Pura Vida Bracelet - Mermaid Heart - Light Purple
If you looooove the ocean, then you’ll adore our Mermaid Heart Charm Bracelet! This bitty braid design comes in four fresh hues and two metal finishes, with a dainty heart charm featuring an iridescent, scale-like effect.
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Pura Vida Earrings - Bow - Silver
Our Bow Earrings are the perfect gift to yourself (or your BFF, sister, cousin, etc.). Available in silver or rose gold, this dainty design adds a touch of whimsy to your style and ties together any look.- Rose Gold: brass base with rose gold plating-...
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Pura Vida Bracelet - Iridescent Blue Shell - Black/Blue
We’re big fans (get it?!) of the Iridescent Shell Bracelet! Available in four gorgeous shades—light purple, ice blue, white and black—this bitty braid design features a shimmering shell charm with...
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Pura Vida Ring - Wave - Gold
- Silver: .925 sterling silver- Gold: .925 sterling silver with gold plating- Rose Gold: .925 sterling silver with rose gold plating- Want to make your plated jewelry last longer? Check out these tips!- Because jewelry products are handcrafted by...
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Pura Vida Ring - Opal Wave - Silver
An elevated wave ring for an elevated beach lover! The Opal Wave Ring features a super unique wave design in two metal finishes -rose gold and silver- with a floating opalescent stone in blue or white.- Silver: brass base with rhodium plating and blue...
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Pura Vida Anklet - Original - Neon Yellow
The Neon Chain Anklet is perfect to pair with all our fab neon colors of the summer! Featuring eye catching yellow beads and a delicate chic chain, this anklet will look gorgeous against the sand.- Brass base w/ rhodium plating & glass beads-...
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Pura Vida Bracelet - Swell Charm - Crystal Blue
Make your own waves in the Swell Charm Bracelet! An elevated charm in silver or rose gold sits between tropical blues, black and white, making the ocean extra dreamy.- Wax-coated- Rose Gold: brass base with rose gold plating- Silver: brass base with...
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Pura Vida Bracelet - Costa Cowrie Silver - White
Luxe meets the sandy shores with the Costa Cowrie Charm Bracelet! Sitting on a white bitty braid, each bracelet features a cowrie shell with the edges dipped in silver making them a real hidden treasure!- Wax-coated- Cowrie charm has silver or gold...
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Pura Vida Bracelet - 2 Tone Silver Circle - Black/Yellow
Our Two-Tone Full Circle Charm Bracelet is twice as nice, thanks to the mix of cool colors on this bitty braid beauty. The eye-catching design comes in four color combos that will catch everyone's attention!
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Pura Vida Mask - PV Mask - Citrus Hibiscus
We teamed up with Vera Bradley to create this limited-edition face mask that combines our breezy, beachside vibes with Vera Bradley’s super-cute (and iconic) style. With a bright blue hue and tropical floral design, our non-medical face masks are...
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Pura Vida Bracelet - Bright Original - Cowabunga
It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.- 100% waterproof- Wax-coated- Adjustable from...
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Shop
- Sale
- Men
- Women
- Youth
- Shoes
- Sunglasses
- Accessories
-
Shop By Brand
- 4Ocean
- AlpineStars
- Aerothotics
- Billabong
- Bogg Bags
- Bübi Bottles
- Buddy By the Sea
- Chaco
- Corkcicle
- Costa
- Cotopaxi
- Croakies
- Dakine
- DC
- Electric Sunglasses
- ENV Bags
- Fasthouse
- Flojos
- FMF
- Factory Effex
- Fox
- Glassy Sunglasses
- Glide Socks
- Groove Life
- Havaianas
- Hey Dude
- Howler
- Hurley
- IPD
- Jibbitz
- Joybees
- Kanga
- Kavu
- Lotus and Luna
- Loungefly
- Metal Mulisha
- Nomadix
- Oakley
- Offshore Lifestyle
- Sanuk
- Quiksilver
- Olukai
- O'Neill
- Richardson Hats
- RVCA
- Stance
- Roxy
- Reef
- Salty Crew
- Sand Straw
- Simbi Bracelets
- Teva
- The Landmark Project
- The Qualified Captain
- Thread Wallets
- Pura Vida
- Volcom
- Old Row
- Smith
- Psycho Tuna
- Hydro Flask
- Volatile
- Vonzipper
- Toms
- Very G.
- Paper Crane
- What The Fin!?
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